# Creating a Learning Campaign – Brisbane Workshop

_To achieve better learning, better outcomes and better returns learning needs to be spaced over time, using a learning campaign approach._

**About this Event**  
To achieve better learning, better outcomes and better returns learning needs to be spaced over time.

A learning campaign approach provides the opportunity for knowledge and skills to be acquired, contextualised and applied over time, to allow for mastery to occur. A learning campaign also provides an opportunity to continually engage your learners and avoid the forgetting of information and skills.

In this hands on workshop we will explore the features of a learning campaign, following strategies marketing professionals have been using for years to engage people.

You will learn how L&D can tap into the benefits of learning campaigns. You’ll also get started using these approaches yourself, including developing a content strategy for your learning program, focused on a campaign approach.

**In this session, you will learn:**

- How marketing engages people and lessons for L&D  
- How to develop a content strategy for your learning campaign  
- How to create attention-grabbing visuals and videos  
- How to build a learning campaigns based on specific timelines or learner actions

**Audience:**  
Learning designers, developers, L&D managers.

## Event Details

**Date**  
25 | Nov | 2019

**Time**  
9:00 am

**Location**  
ILP Learning Hub, 17 Gould Road, Herston, QLD 4006