# Creating a Learning Campaign – Melbourne Workshop

_To achieve better learning, better outcomes and better returns learning needs to be spaced over time, using a learning campaign approach._

**About this Event**

To achieve better learning, better outcomes and better returns learning needs to be spaced over time.

A learning campaign approach provides the opportunity for knowledge and skills to be acquired, contextualised and applied over time, to allow for mastery to occur. A learning campaign also provides an opportunity to continually engage your learners and avoid the forgetting of information and skills.

In this hands-on workshop we will explore the features of a learning campaign, following strategies marketing professionals have been using for years to engage people.

You will learn how L&D can tap into the benefits of learning campaigns. You’ll also get started using these approaches yourself, including developing a content strategy for your learning program, focused on a campaign approach.

**In this session, you will learn:**

- How marketing engages people and lessons for L&D
- How to develop a content strategy for your learning campaign
- How to create attention-grabbing visuals and videos
- How to build learning campaigns based on specific timelines or learner actions

**Audience:**

Learning designers, developers, L&D managers.

## Event Details

**Date**  
27 \| Nov \| 2019

**Time**  
9:00 am

**Location**  
440 Collins St 440 Collins Street Melbourne, VIC 3000 Australia