# Sparks Bring your learning data to life Sparks brings data to life to automate previously manual, time-consuming administrative tasks, leaving you more time to focus on developing ROI from your L&D initiatives. Powered by xAPI with an xAPI-free interface, Sparks delivers actions, support and relevant content to the right users at the right time. ## Why Do I Need It? ### Why Do I Need It? Sparks delivers feedback when it’s most valuable. ### Match People & Content Daisy-chain your content together so that completion can enrol or nudge your students towards another course. ### Increase Retention Sparks allows you to nudge students back to your content should engagement drop off or they unenrol. ### Keep It Relevant Sparks can initiate communications to people based on what they have or haven’t done. ## How Does It Work? ### How Does It Work? Sparks optimises learning with Triggers, Actions & Personas. ### Set Triggers Listen out for data that meets a given criterion. Data can be xAPI statements or from integrated services. ### Define Actions Define the actions to happen upon a trigger being activated. Choose single or multiple tracks. ### Adaptive Personas Set matrix values to ensure adaptive, automated messaging for users based on dynamic personas. ## Benefits ### Online Course Communication Improve student experience through the delivery of timely, personalised and actionable feedback throughout their participation. ### Delivery of Personalised Content Deliver follow-on, personalised content based on a student’s experience, making sure they are getting what is needed and when. ### Just-in-Time Training Working with simulations or IoT enabled devices, track and issue training as it’s needed, based on real-time data gathered as people do their job. ### Persona Aware Campaigns Schedule cohort announcements in advance and track engagement. Scheduled by date or relative timing. ### Automate Timely Support Provide personalised, timely, actionable support actions to those learning and training, as they need it.